Jeepers! to get the best from this page you need Adobe Flash Player. What we are trying to say though is quite

Spooktacular!

Traditionally non-food supermarket packaging has been, well just that, supermarket packaging. Uninspiring.
What we have done for Sainsbury's was to cast a spell and turn their ordinary Halloween range into something extraordinary.

The strategy we developed with Sainsbury's was to go to town developing the personality of key individual products, ones that had proven to be best sellers in the past. As a result, elevating the rest of the range by association on shelf. A simple and effective strategy that saved Sainsbury's time and money!

Witches Fingers, Eerie Haunted Head, Eyeball cupcakes. Not a goulash recipe but the start of the key development to add individual personality to the packaging.
It didn't just stop at the names. Dead boring products were bought back to life with visual drama that really sold their features.
It's the little things that made all the difference.

It was classic good v's evil when creating design guidelines for the range. We actively encouraged personality, bringing each product to life and having fun.
But, it was essential to keep a cohesive look on shelf, introducing consistent packaging that establishes an (Addams) family presence to the range.
We don't want to create a monster!

Like all great horror movies it's essential to set the right scene. Our Halloween look crept beyond the packaging to the point of sale.
Utilising previously overlooked CDU's and shelf space to add just the right amount of drama, a chilling and exciting in-store experience.

The sound of banging shutters filled the air. The photographic team were kept busy creating hero product shots that made sure that the packaging didn't become the victim of poor imagery. A photographic style that worked hard and complimented the packaging developed in our in-house dark room.

All these things came together to create a spooktacular show.
Our full folio is in every Sainsbury's store now, so why not take a look.

Jumping to WowMe! could not be easier.
We offer scarily good creative, with understanding, vision, great ideas and the know how to bring it all to life. Our service is second to none - sometimes it feels that we are just in the next room. Backed up with a great team of people - with no witches or warlocks here.

Get in-touch and let's talk.
We'll put the kettle on and make a wicked brew!