Consumers and shoppers don’t just want to buy products, services or brands any more. The truth is they want fulfilling and uplifting experiences that make them feel good and support their buying decisions.
But how do brands put this into practice?
It’s a case of stepping back and reviewing each touch point that exists within the consumer experience and from there, delivering relevant and effective brand activation. Design is in an ideal position to help brands achieve this. Why? When people think about design they probably immediately think of the packaging. The box the product came home in, the brand’s logo and the colour and font used.
We flex and extend brand activation through visual and verbal articulation to deliver consistency and clarity, but more importantly an emotional connection with rich and engaging interactions. This directly drives behaviour and encourages action.
Linking up internal company values through brand articulation and all the way to how the physical product reinforces these values and attitudes across all brand experiences. From physical in store environment to help shoppers navigate, to online interactions that cement relevant brand experiences. These all need to be designed.
Every brand, product or service has its own challenge with
a clear and common denominator: