The evidence for play-based learning has built enormously over the last decade. As children of the generation X, we recall that we had more time and room to engage and keep ourselves entertained especially enjoying the spring and summer evenings long after the sun goes down.
More leisure time
Although modern technology has impacted trends in leisure activities for everyone, many traditional and historically well-entrenched activities continue to remain popular, partly thanks to the expanding ageing demographic in the UK, giving more time in which to pursue leisure and entertainment activities which appeal to them. And it shows in retail market sales for recreational items and equipment estimated worth over £32bn.
We love working with our retail clients Wilko and Sainsbury’s on developing new toy ranges that appeal not only to the little ones but gets the whole family excited to spend quality time together.
“The designs from WowMe! ensure that all of our toys are supported by a cohesive
packaging design approach whilst allowing enough flex for each of the categories to appeal directly to their target audience..
Yet again, WowMe! have done a fantastic job.”
Own Brand Packaging Manager – Wilko